Lexington SC Online is proud to be a part of the One Wave Designs family. They approached us looking for a new site and SEO campaign. Requesting a simple, clean yet attractive design, we launched www.lexingtonsconline.com a Lexington SC Real Estate company. Thanks for the business!

One of the most important things when considering the design of a website is the placement of the content. Internet users and shoppers generally know that if they don’t find what they’re looking for immediately on your site, they will find it on the next one. So placement of your most important information is critical in the design stage of your web presence.

If you’re selling a product, or offering a service, be sure to put that product or service right where your customer is going to look at it. NOT where you think it should be. Many helpful informational sites exist, like Alertbox and others to help you decide where to put your content and what it should say. Even if you have are not selling directly from your site, be sure to put your contact information in the right spot.

According to a Jacob Nielsen study, people generally use an “F” shaped patter when scanning a website. The study was done by having web surfers wear glasses that allowed them to track the focusing of the person on various website. Read The Full Report.  Generally people tended to focus in the “F” shaped pattern which in turn means your web design should put your most important information in this space. This and many other things can help when designing your website. Contact us at Hawaii Web Design for more details.

Just when you thought you’d figured it out, decided on a marketing campaign, and finally got to the top of Google with your best keywords, the game starts to change again. Mobile devices is what I’m talking about. As the I-phone and it’s competitors continue to make these hand-held devices smarter and faster, people are turning to them for their searching and decision making processes. In a recent article by brafton.com, ”
According to a new survey from the Pew Internet & American Life Project, an increasing amount of Americans are getting online through wireless means which includes almost one-third (32 percent) who have used their phone to reach the internet.

“Mobile access strengthens the three pillars of online engagement: connecting with others, satisfying information queries, and sharing content with others,” said John B. Horrigan, associate director of the Pew Internet Project. “With access in their pockets, many Americans are ‘on the fly’ consumers and producers of digital information.”

So, when you’re deciding how to attack the search world, keep in mind what’s coming around the corner. As the consumer changes, so must your company!

If you’re passionate about your business, chances are you can use that knowledge and experience to help. One of the best ways you can promote yourself, your business and your website is by writing an article for online magazines, otherwise known as Ezines. These online publications are often run by hobbyists or underpaid webmasters and they’re glad to publish well-written and helpful content to save themselves the time of writing it themselves.

Pick a subject about your business where you feel your article will be helpful and picked up by several ezines. Then, write a well written, high-quality article about 1000-1500 words long, covering a particular subject or answering some commonly misunderstood questions.  Within this content, be sure to include 1 to 2 keyword rich links (no more than 2) linking to your site as  a reference point, and make sure your name and website is linked in the resource box, then submit it to 4-6 high-quality free article repositories, including a synopis and your resources, like Articles Factory.

If you’ve done a good job, you should get picked up by a few of them and published! Be sure to you include Publishing Guidelines and a Creative Commons License to protect your content. The relevance of your aritcle along with the links back to your site will multiply as they are picked up, and you’ve done yourself a service while hopefully helping the public.